In 2016 the cheaper Model S 60 carried the 75 kWh battery of the pricier car, with software locking a fifth of it. Unlocking it later cost $9,000. When Hurricane Irma hit Florida in September 2017, Tesla lifted the lock remotely and drivers suddenly had 30 to 40 more miles. Below: play the lock, then build the same move for what you sell.
A rebuild of the idea (our own display, not Tesla's screen). The line sits at 60 of 75.
Illustrative numbers: 210 miles for the 60, 249 unlocked (The Drive, 2016). The real unlock ran until 16 Sept 2017 (NBC News).
One thing you sell, built once, sold at two prices, with an upgrade later. Type yours in.
Honest maths: some full-price buyers will trade down. Set your own guesses.
Every claim in the reel, with where it comes from.
Model S 60 "starting at $66,000". "Model S 60 and 60D owners may later choose to upgrade their vehicles to a 75kWh battery with a software update." Reproduced in full by CleanTechnica: cleantechnica.com
"75 kWh battery pack that can be unlocked with a software update"; 210 miles before the upgrade. A Tesla spokesperson on why: people "who would like to buy a Model S, but can more easily afford it only at a lower price". engadget.com
Tesla "remotely unlocked the full battery pack capacity of Model S/X 60/60D vehicles" in Florida; "the 15 kWh (30 to 40 additional miles)". Tesla said an owner in a mandatory evacuation zone needed about 30 more miles, and it unlocked other cars with the same software lock in the region; a Tesla representative confirmed it. electrek.co
Drivers reported "as much as 30 to 40 miles more range than expected"; a Tesla spokesperson confirmed the remote change; full pack "until September 16". nbcnews.com
Tesla's cost or margin on the unlock is not public. The battery layout in the reel is an illustration, not Tesla's pack; the highway, cars and display are built in code.